Posts Tagged with 'Employee Engagement'

Posted: August 27, 2013

Harnessing the Power of Cinema to Create Employee Engagement


quoteI have two distinct passions that I am fortunate and blessed to explore and share with the world. For the last 20 years, I have helped leadership teams disseminate strategy, evolve culture, and develop their leadership capability. Concurrently for the last 14 years, I have directed, produced, shot and edited independent films. These two worlds seemed separate and distinct to me for many years, and because of my own limited paradigm, I operated contentedly in these two creative silos.  It is only the last few years that I have discovered the unique power of the medium of the moving image as a powerful business communication tool.

Using video as a tool for training is certainly nothing new. Animation and video make an otherwise dry PowerPoint presentation more dynamic. Leaders of large, global organizations use streaming video to make company-wide announcements, bringing a personal immediacy to a strategic communication. What I believe to be sorely under-utilized in the business arena is the power of cinema—the marriage of sound and the moving image—to transport the viewer to another place, reaching not only their mind, but also their heart and soul.

I witnessed the power of cinema first-hand a few months ago at the Annual Leadership Retreat of one of my clients. This particular client is in the process of rebranding themselves as a pioneer in a new market space, and the senior leadership team, and more specifically the marketing team, was ready to share the new direction and the new brand promise with their top managers. They did this in a brilliant way…they used the tools of cinema to lure the top 150 leaders to the emotional core of the new brand, through imagery, music, and narration. It was effectively group hypnosis. The combination of these artistic elements put these leaders into a meditative state. The audience was feeling the powerful effect of this new brand, taking it in at a deep level. Read More